Called the Seafarer in the United States, the new chronograph was the first with a tide indicator and a five-minute countdown function for sailing competitions.ġ955: In 1955, TAG Heuer unveiled the Twin-Time, a GMT model that displayed two time zones simultaneously. Hergé based the Professor Calculus character in the Tintin comic books on Profes- sor Piccard.ġ950: when TAG Heuer unveiled its patented Mareograph, a unique sailing chronograph derived from the earlier Solunar watch, which let fishermen know when fish were feeding. ![]() Eisenhower, Henry Ford, Prince William of Sweden, and King Bhumibol of Thailand.ġ947: TAG Heuer presented August Piccard with another chronograph featuring hands with no radium, so it would not interfere with the cosmic-ray measurements. TAG Heuer's cutting-edge chronographs soon appeared on the wrists of famous people around the world, including Harry S. Moritz and the Bobsleigh World Championship in Caux.ġ931: Professor Auguste Piccard, a specialist of cosmic radiation, led the first stratospheric flight.ġ933: The company launched the Autavia (a combination of "AUTomobile" and "AVIAtion"), the first onboard stopwatch for cars and aircraft. commercial director.ġ924: Tag Heuer is the official supplier of chronographs for the Olympic Games in Paris.ġ928: Tag Heuer is the official supplier of chronographs for the Olympic Games in Amsterdam.ġ929: Hugo Eckener equipped his Graf Zeppelin with this instrument before completing the first round-the-world trip in an airship.ġ930: In the 1930s, the company proved itself, serving as the timekeeper of the speed-skiing race in St. This new development revolutionized science, industry, and watchmaking, and made TAG Heuer the natural choice as an official supplier of chronographs for the Olympic Games.ġ920: Tag Heuer is the official supplier of chronographs for the Olympic Games in Antwerp.ġ923: Hebert Heuer, the youngest son of Charles-Auguste Heuer, joins the company at the beginning of the year as U.S. At that time, other timing instruments could only measure to the nearest 1/5th of a second. These were the world's first mechanical stopwatches that were accurate to 1/100th of a second and 1/50th of a second, respectively. ![]() Thus, in 1916, the Mikrograph and Microsplit, and Semikrograph and Semicrosplit, were born. It was more a roulette wheel for the vest pocket than a watch movement.ġ912: Heuer begins producing women's wristwatches.ġ913: the first TAG Heuer advertising appears.ġ916: At the beginning of the 20th century, the timekeeping world was confronted with the challenge of increasing precision. TAG Heuer creates the ‘Monte-Carlo' pocket size counter for Roulette and Lotto, with a hand winding movement. takes on the distribution of Heuer products for the American market.ġ911: The Time of Trip, patented in 1911, was the first 12-hour dashboard chronograph for cars and aircraft. ![]() His creative vision and passion for innovation had laid the foundation for a watchmaking dynasty-one that was destined to make an indelible mark on the century that followed.ġ895: Patent of the TAG Heuer water-resistant case.ġ908: The company obtains a patent for a Pulsometer dial still used today by doctors.ġ910: Henri Freund & Bros. With this breakthrough invention, TAG Heuer became the reference standard in chronographs and timing instruments for high-level sports.ġ889: At the Universal Exhibition in Paris, the company was awarded a silver medal for its pocket chronograph collection.ġ892: Edouard dies on April 30th at the age of 52. The revolutionary device has allowed the chronograph to function very neatly by replacing the two large wheels of the anterior movements. Edouard Heuer acted upon this and, in 1882, he became one of the first to produce pocket chronographs in large quantities.ġ887: He patented one of the most important innovations in watchmaking: the famous Oscillating Pinion, still used to this day by leading manufacturers in the production of mechanical chronographs. It was the start of TAG Heuer's extraordinary story, which transformed the company originally named Heuer, after its founder, over 125 years into the company we know today.ġ876: Edouard Heuer establishes a subsidiary establishment in London.ġ882: As sporting competitions rapidly expanded, measuring time accurately became increasingly important. ![]() 1860: In 1860, at the age of 20, Edouard Heuer founded a watchmaking workshop in Saint-Imier, in the remote Jura mountains of Switzerland.
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